Nino Cherruti. The renowned fashion designer, who in the 50s made the "CERRUTI 1881" brand world-famous and taught humanity to wear business suits elegantly and naturally, told viewers why he was passionate about creating furniture ITALIAN BALERIES. In addition, Nino Cherruti told about how he creates harmonious innovations, takes into account the charm of everyday life, achieves simplicity, uses the sensuality of fabric (folds and lines on furniture), achieves comfort, freedom in choosing color and, of course, elegance and subtlety peculiar to luxurious design.

Carlo Colombo. An Italian architect collaborated with brands such as CASSINA, CAPPELLINI, ZANOTTA, BLUR, POLIFORM, VARENNA. Now Carlo Colombo is actively engaged in architecture and solves urgent problems of creating eco-compatible projects of houses and settlements, taking into account the peculiarities of a particular climate and landscape. In the arsenal of the architect, simple geometry of forms, expressive features of natural materials (stone and wood), open spaces to the environment, capable of catching and preserving daylight.

Franko Papiri. This is an architect who is trusted to create the classic interiors of the best hotels and palaces in Europe. The Ritz in Paris, the Hotel de Paris in Monaco, The Westin Excelsior in Rome, the Gritti Palace and Danieli in Venice, the Grand Hotel in Florence, Principe di Savoia in Milan and many others are examples of which Franco Papi has demonstrated the main rule in addition to decorating of their creativity - to respect the culture and traditions of the place, to consider by whom and when the hotel was built and what needs the customer has.

Massimo Joza Gini. In the 1970s, he began designing the first pieces of furniture for mass production. In the 80s he became one of the first supporters of emotional design based on the principles of futurism and constructivism. According to the architect, the uniqueness of Italian designers is that they are architects and designers at the same time. They manage, making furniture, to think about the environment. Using various styles in his work, Massimo Yosa Guini remains faithful to the basic principle of “tradition + innovation”. At the same time, materials can be traditional, but innovative forms, and vice versa.