Итальянская компания Gufram отмечает юбилей. Среди праздничных событий — выставка во время Миланской недели дизайна, перевыпуск культовых моделей и шумная премьера вешалки Cactus в ярких расцветках от Пола Смита: проект Gufram & Paul Smith Psychedelic Cactus. Но в центре внимания — секс-символ 1970-х, диван-губы Bocca, переизданные в золотом варианте.

Bocca is one of the most visible things about Gufram. The world's first sofa in the form of women's lips was a continuation of the portrait of Mae West brush by Salvador Dali. His image adorned the covers of fashion magazines, and the sofa itself was included in the collections of several major museums. In 1935, Salvador Dali created an unusual interior dedicated to the star of Broadway, Hollywood film star, playwright and screenwriter May West. May was one of the first who was not afraid to talk openly about sex, devoting several productions to her, went down in history as one of the founders of the movement for the rights of sexual minorities and the highest paid woman in the USA. The interior of Salvador Dali with a sofa in the shape of lips, a nightstand in the shape of a nose and other details can still be seen in the Dali Museum in Figueres.

Marilyn Monroe. 1952. Sofa Bocca, Studio 65, 1970. Triple Bocca reissued in a limited edition of 50 copies.

In 1970, designers from Studio 65 made the Bocca sofa (translated from Italian means “lips”), repeating the demarche of the great surrealist and master of promotional tricks of Salvador Dali. In turn, the Italians took a sample of Marilyn Monroe’s lips. The rights to produce a seductive object in the color of red lipstick were obtained by two companies: Gufram (sofa, covered with cloth) and Heller (plastic version). In 2008, Voss from Gufram radically changed color, got a piercing in the lower lip and turned into Dark Lady. In 2016 - “Marilyn's lips” shine with gold. (The image of the 1960s sex symbol of American film actress Marilyn Monroe constantly inspires designers and architects to create popular interior items. Among the novelties of the year is the Marilyn door handle by Chinese architect Ma Yansong, MAD Architects.)

Several famous models of Gufram were reissued for the anniversary - the Globe wardrobe, the sculpture of Pratone, the Mozza stool and others. Marble Poltrona - the chair of Alessandro Mendini - was also awarded a limited edition.

Poltrona armchair, design by Alessandro Mendini. Limited edition. 2016 Cactus, Diesel. Guido Drocco and Franco Mello (Design Bureau Drocco / Mello). 1972. BLOW (2015) by Emanuele Magini Garden chairs Capitello, Attica, Attica TL, Studio 65. 1972. Softcrete modular garden furniture, design by Ross Lovegrove. 2005. PRATONE (1972) by Giorgio Ceretti, Pietro Derossi & Riccardo Rossi

История Gufram началась в Турине 1966 году. Мастера и художники компании предложили миру новые идеи и новый образ жизни, показав необычные, авангардные предметы в духе art & design и модного в то время движения «Радикальный дизайн». Материал соответствовал выбранному имиджу — полиуретан. Gufram шокировал общественность, создавая первую мебель из пластика по цене столов и стульев из ореха и кедра. Ограниченный тираж и галерейный уровень вещей повлияли на репутацию марки. Предметы бренда вошли в экспозиции MoMA и Метрополитен-музея в Нью-Йорке, Музея искусств в Денвере, Vitra в Германии, Центра Помпиду в Париже и музея дизайна Triennale в Милане.

The exhibition during Milan Design Week, named Gufram on the rocks, collected legendary objects - Cactus from Guido Drocco and Franco Mello, Pratone from Giorgio Ceretti, Pietro Dearsy and Riccardo Rosso, Globe from Studio Job, Magnolia from Marcel Wanders, Softcrete furniture Ross Lovegrove and many others. The place was not chosen by chance - the Milan gallery Carla Sozzani, she always supported the most daring undertakings of the authors Gufram.

Exhibition-installation Gufram on the rocks, Charlie Veza. creative director of Gufram. The jubilee exhibit in chronological order the entire history of Gufram. Among the "fragments of the history of design" in the representation of Gufram - Bocca's scarlet lips of the 1970s. On the left is the giant La Cova seat-nest designed by Gianni Ruffie, 1973. The installation is made up of design icons sinking in sugar cubes from ultralight polyurethane, the main material of Gufram. Among the exhibits are legendary objects: Cactus by Guido Drocco and Franco Mello, Pratone by Giorgio Ceretti, Pietro DeRussi and Riccardo Rosso, Globe from Studio Job, Magnolia from Marcel Wanders and many others.

The exhibition at the Galleria Carla Sozzani is largely iconic. Europeans remember not only post-war modernism, but also the bright design of the 1970s-80s. An extensive retrospective of Pierre Polena was opened in the Paris Pompidou Center, Italian design appeals to the work of the Alchemy groups (founded in 1979) and Memphis (1981–1988), Mario Bottas is designing a collection for Lalique in the spirit of its own forty-year-old postmodern structures. ..