The flagship boutique La Perla changed the scale and address: luxury brand moved to the house number 14 in Via Montenapoleone. The nearest neighbors are Cartier and Hermès. The area of ​​the two-story boutique is 240 square meters. m - this is two times more than in the old store. Relocation has become necessary in connection with the expansion of the range: now, in addition to underwear, swimwear, home and beach wear, the brand produces ready-to-wear, bags and shoes. New trends brought creative director Julia Haart.

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The interiors were designed by the architectural studio Baciocchi Associati. Its specialists have been working on all the boutiques of the brand since 2013, when La Perla joined Pacific Global Management concern, owned by billionaire Silvio Scaglia. The first floor is dominated by a sapphire background, lined with golden graphics of shelves and shop windows. A sparkling staircase with white marble steps leads to the second floor, where the amethyst gamma already predominates. Here, among other things, is a room for receiving VIP-clients.

Graphic gold racks structure the internal architecture of the showroom. In the assortment, in addition to underwear, swimwear, home and beach wear, now there are also bags and shoes. On the second floor amethyst scale prevails. The area of ​​the two-story boutique in Via Montenapoleone is 240 square meters. m A glittering staircase with white marble steps leads to the second floor. The interiors of the second floor are solved in a softer range. There are four rooms, including a VIP suite. Graphic gold racks structure the internal architecture of the showroom.