Arianna Lelli Mami and Chiara di Pinto, the founders and art directors of Studiopepe, once again showed an excellent project at Milan Design Week. Their Club Unseen attracted professionals as a model of a fashionable interior with spectacular, designer's things.
Related: Studiopepe: Trendy Italian Mixes
They debuted last year with the project Visit, made in the same genre of a residential apartment, emerging for several days. The pop-up genre of the interior is both performance and entertainment. Studiopepe took pieces of furniture, decoration materials, accessories and equipment from different brands, Italian and international, and combined everything into a single interior image. Even getting to the site was not so easy, because the club is not open to everyone. As it should be, the way of the clubbers to the cherished place was indicated by tattoos printed on the walls.
Chill out solved as a cozy living room. The concept of the interior is: “a light atmosphere of avant-garde plus the influence of cinema, which awakens the creative imagination”. Studiopepe juxtaposes the modern world and memories, handicrafts, tailor art and digital content, skillfully mixes public and private. Designers emphasized the fashionable sense of individual sensory experience and a rare, incredibly valuable sense of the authenticity of things.
Designers Arianna Lelli Mami and Chiara di Pinto, the founders and art directors of Studiopepe. Club Unseen is located during Milan Design Week, not far from Piazza Tricolor, in a former warehouse building built at the end of the 19th century. The building has hardly changed and still retains its authentic spirit. In addition to the intensive work of designers on the choice of objects, colors, textures and combinations, the Aria application gives a special chic to the project.
Stellate with mirror Oh! You Pretty Thing, Diz. Studiopepe, Vetereria Bazzanese. 
Mirrors help to make the club experience even more informal. Mirror Revolving Moon, diz. Studiopepe, Agapre. 
Armchair, Diesel. G. Rinvelda, Cassina. On the walls of shallow HaikuI, Diz.Studiopepe, Botteganova. 
Ctul Zigzag, diz. G. Ritveld, Cassina. 
All visitors who downloaded this application received an inspired poetic story about each item and some tips to see the set design in an unexpected light. Aria also called to make stunning videos and instantly send them to friends on the social network.
A musical lounge with a gigantic 1970s style sofa and a small stage. В центре клуба — барная оригинальная стойка. Публике видны только руки барменов, миксующих оригинальные коктейли. Коктейльную карту формировал Андреа Винья из Drink&Taste Milano.
The bar counter is effectively illuminated. The public can only see the hands of bartenders. 
Without cocktails what club party? 
The center of the whole installation is solved especially effectively. In the last room, almost the entire area was occupied by a giant rookery in the style of club sofas, which the Italians, the leaders of radical design, designed in the 1970s. Behind a huge sofa - a small stage. Every evening the work of Club Unseen here performed performers, Italians and foreigners. The program was coordinated by Sofar.
The enfilade principle helps guests to move freely around the "club". 
Floor lamp Empire, diz. Studiopepe, Atelier de Troupe. В инсталляции были представлены вещи, сделанные Studiopepe для 11 брендов, в том числе для &Tradion, Agape/Agape Casa, Botteganove, Cassina, cc-tapis, Ceramica Bardelli, de Sede, Tacchini, Tecnolux, Wall&Deco. Всего в проекте показали свои продкуты тридцать пять компаний.
From the street you can guess what is interesting and unusual inside. But what exactly is happening there is a secret for the uninitiated. 
