Edward eremchuk: like shop in rostov-on-don

Architect Edward Eremchuk created the Like Shop concept store for a youth fashion brand.

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The first room from floor to ceiling is painted yellow. The mirror reflects the entire wall 4.6 by 2.6 m, creating what Eremchuk describes as “infinite yellow space”. “This“ yellow box ”is reminiscent of the color and light experiments by American artist James Tarrell,” says the architect. Four-meter ceilings and arched windows of historic buildings have been preserved. The furniture was made by local craftsmen according to the sketches of the architect.

The next room is designed as an exposition hall for gallery installations. The walls here are painted in white, against which a central element is highlighted, which “is inspired by the petals of Alexander McQueen’s dresses”. The fitting rooms are upholstered in thick pink fur.

Everywhere on the floor, Forbo Flooring System vinyl covers are soft gray with terrazzo effect. Round and rectangular mirrors reflect the leaves and multiply the bright vitamin color, giving it complex shades and bright prospects. Suspended black light cylinders provide additional lighting.

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