Interior as a fashion object - strategy Versace Home, participant "INTERIOR SHOW "-2008
Gianni Versace believed that if you once started living in style VERSACE, you will need not only wardrobe items. Back in 1992, one of the first among fashion-designers, he launched the home-line. At first it was only home textiles, but gradually the collection expanded. There were furniture, lamps, dishes (porcelain, along with the brand ROSENTHAL), glass (with the Venini brand), even tiles decorated with the famous Medusa head logo. In addition to the grand classics with the indispensable gilding VERSACE there is a modern line referring to the 30s, with an emphasis on chrome-plated surfaces, collections in the spirit of pop art, etc. Sister Gianni Donatellawhich now heads the Fashion House, calls the models VERSACE a challenge. It seems that this statement is not least applicable to the interior.