fashion boutique DOMINI Dmitry Sharapov Nishi-backstage, the light of real spotlights - details that create the illusion of a theatrical scene in the interior of the Domini women's clothing boutique

Passing the gallery

A photo: Peter Lebedev

Text: Margarita Shipelova

Designer: Dmitry Sharapov

Metal Works: Vasily Kondurov

Magazine: (Specific) 2002

Some of the great wits noticed that the absence of too much is a sign of good taste. With good reason, this rule can be attributed to straight lines and corners. First of all you pay attention to them, being inside the Domini boutique. Straight lines are everywhere: squares of the floor, square cross-section of shelving shelves, similar niche configuration, light partitions, which are all at the same right angle. But while contemplating this riot of asceticism, nevertheless, you do not forget that you are in the realm of women: it is women’s clothing that is represented in Domini. And what to hide: every woman has theatricality, a passion for drama. Therefore, the elusive scenic in the interior is perceived here very organically. The niches in which the clothes are placed resemble backstage. Illusions are greatly facilitated by the directional light of real spotlights. For a complete resemblance to the scene, there is not enough of a small touch: "jackets and coats jump off the" shoulders "and bow before an admiring public." In short, a rather meager means created an atmosphere in which the customer feels involved in high style: if not the arrogant Queen of Sheba, then at least crafty Colombina.