The owner of the china company LLADRÓ talks about the present and the future of the companyPassing the gallery
Materials prepared: Nikolay Fedyanin
SALON: It is true that the factory
- Yes it's true. Porcelain City (Ciudad de la Porcelana) is located near Valencia, it occupies 100,000 square meters. meters, and in its territory are workshops, offices, laboratories and houses in which live sculptors and craftsmen of the factory. We also have a school where talented young artists study. The best of them remain in our factory. It is very important for us that the people who work with us share the company's philosophy.
S: What philosophy are you talking about?
- At the very beginning, back in the mid-50s, my father Vicente and my two uncles decided that all the sculptures
S: What do you mean?
- The last five to seven years in fashion has been minimalism. In my opinion, this trend has already ended. And it ended precisely because it was too neutral. In the past three years, an interest in baroque, that is, to expressive things, to such things in which there is a strongly pronounced character has become increasingly apparent. Our sculptures match this trend. We believe that every sculpture has its own character, it has a soul. For example, I have a samurai sculpture at home. When I look at it, I see not just a statue, but a person, a warrior with the highest concept of duty and honor.