Fei tugud: between the subject, costume and building

Lucky British star Faye Toogood (Faye Toogood) broke out in the early 2010s. By this time, she had already become a character, marking the type of the new generation of the pro: Tugud easily moves from design to fashion, from interior to architecture. In all projects, Fay Tugud blurred boundaries; she designs clothes, designs interiors, oversees art and commercial exhibitions and competes with city planners.

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She herself formulates her own approach as follows: a combination of the unexpected and theatrical with something tactile, tame, even picturesque. Fei Tugud loves experimenting as such and a non-trivial approach to materials. It is important for her to see the imperfection of the fabric or polymer and present it as a special aesthetics. All its objects are made by hand in very small batches. On things, as a rule, work skillful artisans.

Bench Pew Bench, from the series Assemblage 5, diz. Fei Tugud. Nitrate-coated bronze.

Tugud was born in 1977. She received a bachelor's degree in art history in 1998 from the University of Bristol. The academic background in the field of art history gave her professional confidence, she risks a lot and almost always wins.

Roly ‑ Poly chair, diz. Fei Tugud. Here is the fiberglass option. Initially for the Assemblage 5 series it was made of glass. Archteypes / Loose Fabric Fireplace, diz. Fei Tugud. White Portuguese limestone Moleanos. Circulation 8 + 1 copy of the author. FUMI Gallery. The Play Carpet, diz. Fei Tugud. The motive is children's wooden cubes.

For ten years, Tugud cooperated with leading glossy magazines, her eyes have exceptional visibility, she does not need an outside observer, she herself and the arbitrator, and the curator. In 2008, she founded Studio Toogood, and in 2010 registered the Faye Toogood brand. The Fay Tugud objects under her brand are grouped into groups, which she calls Assemblages. They imply both the products designed by the designer and the three-dimensional spaces in which they are exhibited. Tugud has designed interiors for Hermès and Selfridges, as well as for numerous private clients in the UK and abroad.

Collection 002, Faye Toogood.

Tugud describes himself as an obsessed thief who cannot "not fit, not mix or move things." The reason for the mix can be a lookbook for a fashion brand, furniture for a pop-up store or just a set of cups and saucers on a home shelf.

Exposition of The Trade Show, London Design Festival, 2017. The curator is Fay Tugud.

Fei Tugud likes to be a curator of spectacular designer expositions. In 2017, she gathered 50 designers and made the exhibition The Trade Show at the London Design Festival. Among the exhibitors were authors and teams with an international reputation, for example, Tom Dixon, Max Lamb, Rolf Sachs, Assemble. The participants of Tugud provided the opportunity to exhibit their small collections, attention of the press and professional audience. Everyone had to donate one object as a board, and in return receive a copy of an aluminum Spade chair. Thus, Tugud managed to revive the old English tradition of helping artists to each other.

Spade Chair, Diesel. Féj Tugud. Spade Chair, Diesel. Féj Tugud. Installation Drawing Room, Somerset House, London.

In 2015, Somerset House Fay Tugud together with her sister Erica Tugud presented the Drawing Room installation. In the same year, the designer came up with and implemented an unusual project Сloakroom for the Museum of Victoria and Albert. She and her sister designed 150 oversight coats, stitched from high-tech Highfield fabric from the Danish brand Kvadrat. All coats had an Oil Rigger print on them and museum visitors could put these things on and walk through them in the museum.

Cloakroom project, Victoria and Albert Museum, London, 2015. Collection 007, Faye Toogood.

In 2014, the Denver Art Museum acquired a permanent collection of its armchair Roly-Poly Chair. Her works became the core of the Museum Design Currents exhibition held at the Philadelphia Museum of Art in 2016. Her first solo exhibition in the United States was held in February 2017 in the Friedman Benda Gallery.

Spoon chair from the Assemblage 5 series, diz. Fei Tugud. It is cast from a unique composite with fragments of earth soil. Coffee table Sculptors, diz. Fei Tugud, plaster, colored glass. Сосуды P, O, T из колл. Hagi Stoneware, диз. Фэй Тугуд, E&Y.

Among the notable projects Fay Tugud is the creation of a modular home commissioned by the developer company Cube House. This is Tugud's first architectural experience, besides her, renowned designers Skene Catling de la Peña, Carl Turner Architects and even the British superstar and Obama's favorite architect David Adjaye presented their modular home options.

Draft collapsible house, Cube House, diz. Fei Tugud, 2018.

Today she lives in London with her husband, Matt Gibberd, the former editor of The World of Interiors, now co-founder of the estate agency The Modern House, and a little daughter. Their home in Islington London reflects the taste of both spouses: a minimalist husband raised in a family of architects, and Fay herself, inventor and lover of multi-layered images and tactile diversity.

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