jewelry boutique GFAFF in Moscow Jean-Pierre Gilliardino

Passing the gallery

Text: Anna Vergasova

A photo: Elena Koldunova

Architect: Jean-Pierre Gilliardino

Magazine: N1 (68) 2003

It is not known why humanity loves diamonds so much. Perhaps the most exhaustive and direct explanation of this passion was given by one of the clients of the famous jewelry house GRAFF, the Hollywood diva of the fifties: "So far, nothing has come up with anything better than these pebbles." Obviously, this point of view is fully shared by the jewelers of companies whose hands go for white, yellow, pink diamonds with romantic names: “Idol’s Eye”, “Big Heart of Africa”, “Star of America” ... Not so long ago, GRAFF boutique opened in Moscow (in the house of five Tretyakov passage). Moscow store almost literally repeats the interior of the London headquarters. Here the visitor is met by the same blue domed ceiling, massive windows, classic armchairs, decorated with gold leaf. Respectable English style is the best match for heavy necklaces, thin platinum and white gold rings, and priceless delicate knick-knacks. The contrast of the heavy and light - massive furniture and space, where there is a lot of light and "air" - continues the game, which is conducted behind bulletproof windows of shop windows. And although experts say that the latest trend in jewelry is stones without rims, for GRAFF diamonds, the authors of the London-Moscow interior created a frame more than worthy.