KoKo store in Moscow Yuli Borisov, Yulia Tryaskina

Passing the gallery

A photo: Evgeny Luchin

Text: Valeria Akhmetova

Architect: Julius Borisov, Julia Tryskinna

Magazine: H (76) 2003

UNK Project architects once again demonstrated: in order to create a conceptual interior, it is enough to approach the task creatively. At this time, it was necessary to quickly and unconventionally arrange a haven for a collection of clothing by Russian designers, sold under a single brand KoKo Gem in the shopping center "Rublevsky". The architects turned in their hands a page with an advertisement for KoKo Gem from a glossy magazine and glued a box out of it. So the idea was born. The image was inflicted on the fabric and the bare concrete partitions of the future boutique were tied with it. The face of the girl with her hair flying out was imprinted on the ceiling and became the leitmotif of the new project. A large mirror - from floor to ceiling - visually enlarged the tiny square space, which turned into a fitting room and hid the utility room. It only remained to hang the clothes around the perimeter and set the light. A simple but successful idea turned out to be enough to turn a concrete storage room on the ground floor of the shopping center into a glamorous dressing room for fashionable Moscow young ladies.